DESIGN WITH PURPOSE
Truth is Global:
The brief for this campaign asked, "What can, or should, The New York Times do when trust in the mass media is alarmingly low?" Upon consideration, we decided that truth comes from disregarding of bias and opinion to find the facts in all sides of the story. By digging deeper, we realized that truth comes from being a global citizen, and being committed to finding where views and perspectives diverge.
Through an extensive social media campaign, these hard-working talents will be seen and showcased in a way that helps the public know who they are and what they have to say.
For the first time, The Times plan on asking our staff to tell us all about who they are, what they do, and what the truth means to them through our podcasts.
This campaign will take-over the walls and screens of New York subway stations to show this amazing group along with facts about them in visually pleasing design that emphasizes the importance of: “the truth is global, and so are we.”
